Internet radio shows are just like conventional radio shows, transmitting either talk or music audio, only through the net instead of traditional airwaves. Among the biggest differences between internet radio shows and podcasts is this ability to transmit live audio. Broadcasting internet radio sound is called”webcasting” to differentiate it from conventional radio even further with etymology.
This technology is further divided from podcasting and is closer to traditional radio in the sense that the listener doesn’t have any control over when or how they listen to the audio as it’s continuously streaming, exactly like traditional radio. Listeners engage with online radio shows by typing or pasting the proper web address to summon the media player and you’re linked to their live show the minute you connect.
Time Commitment & Accessibility
In a perfect world, your favourite online radio shows will benefit from the technology, too, and supply loyal listeners with all the archived recording so that they, too, can download it and listen later or listen to it repeatedly if they want to. Most webcasting platforms don’t offer this technology freely, and so you will find that lots of radio shows are one and done. No recording will be stored to the internet or your computer. Webcasters must record their own shows to provide this feature.
The final concept is a major bonus on the side of podcast listeners, however, podcast shows are somewhat less predictable, making content accessible whenever they like which is often less often than their listeners would like. Internet radio shows have a set schedule they commit to and usually webcast for the identical amount of time as well.
From a show creator’s standpoint, there are benefits to both sides. Depending on the degree of time they’re willing to commit, the past two concepts are going to be a large deciding factor. If their motives are tied to businesses beyond their desire to share content, they might want to take into account the size of the internet that is throw with each. Web-casting via internet radio show will allow you to capture a lot of listeners at one time. If this is important to you, or if you’re selling or intend to sell advertising segments inside the series, internet radio is the way to go. Podcasts just reach one person at a time because they need a download, and this is not ideal for selling advertising sections.
Understanding a Listener’s Motivation
As a webcaster, you will have to understand your audience’s motivation behind listening to your show. With an internet radio station, you typically need to please the entire audience. Podcasting can be a bit more specific, or market, because the listener frequently hunts you or a certain topic out.